“For every action, there’s an equal and opposite reaction.” – Newton’s Third Law of Motion If we replaced reaction with action, the law would read thus: “For every action, there’s an equal and opposite action.” I don’t have plans to disprove Isaac Newton. First, I am not a physicist. I don’t plan to become one. You will get where I am going with this in a bit. Social media strategists and Internet publishing gurus have saturated the World Wide Web with this advice. Always post consistently. I...